Archi Wood

Project developped at Symrise, a major producer of inspiring fragrances, flavors, natural nutrition and cosmetic ingredients solutions.

Artistic direction and management for a marketing prommotional project of Symrise. Design of a limited edition luxury perfume pack to commemorate the anniversary of the company. The main ingredient of the fragances was a woody note, repeatedly used in all of them, and it has been the base for this project. A selection of fragrances matching their informative card was inside the exclusive packaging. An interactive presentation was designed and developed to be tactile to give all the information to the clients, stockholders and CEOs. Every fragrance had a time and a card with specific information on where the wood had come from, a main description, touch and colour. The support was a tactile table, with the option of also being viewed via tablets.

  Art Direction, Corporate Identity, Print, Packaging, Digital
  Photoshop, Illustrator, Indesign

2011 Paris, France.