Emerging company specialised in fruit and vegetable distribution in several markets of Barcelona center and its surroundings.
Building a new, fresh and colourful identity for the Caltren's Family. This commercial food distribution brand wanted to expand into a new niche whilst retaining the reputation of their name already known in the major markets of Barcelona. Their speciality: fresh and hand-collected fruits.
Art Direction, Identity, Print
Photoshop, Illustrator, Indesign, Sketch, Power Point