Diageo's e-commerce website, from premium spirits to cocktail kits and luxury barware.

UX case study of the current e-commerce website, to address the problems faced by the users. From a design perspective, every element was carefully considered to enhance user experience and boost traffic. All content was standardized and organized into clearer categories. Additionally, guidelines for typography, assets and CTAs were established. Each section was designed to be reusable in blocks across all pages, making it easy to distinguish hierarchy and convey the message.

  UX-UI, Design thinking, Problem solving

2023 London, UK.