Openreach is a UK digital network provider that maintains and develops the phone and broadband network. It's a subsidiary of BT that operates as a separate entity.
The creative challenge was to promote the brand in order to make people aware that Openreach is a sepparate company from BT. To achieve the goal, some guidelines needed to be defined for internal use, so I designed a tone of voice booklet and social media comms for day to day information. The campaign launched with a selection of print ads in UK and Scotland. Also, to target specific zones, a digital stimulation campaign was realised for a month in selected cities of England. Finally, a graduate scheme campaign was done to attract and recruit new talents via social media and univeristies.
Artistic Direction, Graphic Design, Print, Digital Marketing, Social Media.
Photoshop, Illustrator, Indesign.