2011 Paris, France.
Brand new line of intelligent t-shirts by HOM, a world fashion men's underwear.
Integral project creating a new identity for T-tech. Research of name, documentation about the market and development of 3 different proposals for logos, univers and packaging. Design of mock-ups and sketches before making a choice and developing 3 sub-brands for different smart clothing: Freshtex, Slimtex and Cooltex.
Creative Direction, Corporate Identity, Logo, Print, Packaging
Photoshop, Illustrator, Indesign
2011 Paris, France.