The North Face has been crafting quality and durable outdoor clothing and equipment such as backpacks and footwear for more than 50 years.
This project contains some examples of digital packs for the winter season look 2019-2020 for The North Face. I participated in the model research and in the artistic direction of poses in selected locations to create the mock ups before the photo shoots, and the graphics assets after that. Design of the look up overview, e-commerce digital banners, social media posts and animations for Instagram stories.
Artistic Direction, E-commerce, Digital, Social Media