Tone, new brand drink

Canned flavoured sparkling drink, energising and refreshing for a new commercial brand, Tone.

Integral project creating a new identity, packaging and marketing campaign for a drink brand. The name TONE comes from the energy and the vitality of the ingredients, with an accent on the dynamism of a can opening. The fruity flavours take the adjectives from the Pantone colours and each one have a half fruit icon to define the main ingredient. Research of a name, design of the identity, logo, icons, packaging and marketing campaign for print, web, email and social media (Instagram, Facebook and Twitter).

  Creative Direction, Corporate Identity, Logo, Print, Packaging, Digital Marketing
  Photoshop, Illustrator

2021 London, UK.