Virgin Money has launch the Virgin Money Back Programme in partnership with Reward. The programme aims to reward customers for making transactions on their Virgin Money credit card, rewarding them for spending at partner retailers.
For sales purposes, I designed and developed a marketing launch strategy based on a ‘Prize Draw’ to showcase the breadth of retail partners. A fully integrated media strategy that supports the promotion across Virgin websites, Virgin Money app, emails and social media channels. The participant retailers can also have personalised information in order to promote their brand and their prize, eg. Morrisons.
Creative Direction, Visual Identity, Print, Digital Marketing, Social Media
Photoshop, Indesign, Sketch