YouTube Premium and Music

Multi-channel branded advertisement for online campaigns, new features and releases

Development of digital advertising assets for YouTube Premium and YouTube Music across multiple platforms to engage a diverse global audiences. All designs adapt the creative to several sizes and align copy and visuals with the targeted audience, campaign objectives and seasonal promotions. Creative follows brand guidelines while integrating current trends to maximise engagement and performance.

Graphic & Digital Design, Online Advertising
Photoshop, Illustrator, Figma

What’s YouTube Premium?
To test different creative, highlighting the benefits of YouTube Premium as reasons for upgrading or signing up across international markets. Messaging was translated into multiple languages to effectively engage specific regional audiences globally.
Family Plan
To test a refreshed creative for Family Plans, aiming to drive an uplift in Paid Starts by addressing the benefits of YouTube Premium and Music.
Targeted ads
To develop targeted campaigns such as Back to School, Eurovision and Champions League, offering extended free trials for Premium and Music subscriptions, personalising value propositions and visuals to better resonate with specific audiences in the Uk and America.

2025 London, UK.